Sustainability

Introducing  the CB01 TITANIUM “Amsterdam Edition” by ACE

A shared vision of sustainable luxury.

Ace Jewelers and Cedric Bellon reimagine the first circularly produced Swiss made watch in repurposed grade 5 titanium.

For this second collaboration, Ace Jewelers and Cedric Bellon create a unique take on Bellon’s critically acclaimed CB01 sustainable timepiece. The CB01 TI “Amsterdam Edition” features a “naked” double layer titanium dial which creates a very unique monochrome aesthetic experience in combination with the titanium case. 

The CB01 “Amsterdam Edition” is a homage to the original CB01 which was manufactured in 100% recycled stainless steel.


CB01 TI “Amsterdam Edition” by ACE

Ace Jewelers is thrilled to announce an exclusive new collaboration with esteemed watch designer Cedric Bellon, resulting in the release of the CB01 TI “Amsterdam Edition”. This watch marks the second collaboration between Ace Jewelers and Cedric Bellon, following their first project, the sold out CB GMT “MilSpec Amsterdam”.

When we spoke with our friends at Ace about a second project, we knew we wanted to bring back the original CB01 in a unique way. The focus was on maintaining the classic proportions—a tool watch with a prominent dial and a simple, utilitarian case, emphasising our sustainable in-house production. However, we also wanted it to feel distinct. We faced the challenge of reusing leftover movements and titanium parts that were difficult to repurpose due to their size and shape. But we saw an opportunity to rework and innovate together. The result is the CB01 “Amsterdam Edition”; 61 grams of repurposed titanium grade 5, tailored to Ace’s vision. Lighter, stronger, and finished in an understated palette of grey tones.”

Cedric Bellon, Founder of Cedric Bellon Sustainable Tool Watches

The CB01 TI “Amsterdam Edition” is based on the original CB01 which featured a 100% recycled stainless steel case, dial and buckle, before evolving into repurposed lightweight grade 5 titanium, maintaining its innovative approach to watchmaking.

What sets this limited edition apart is the natural vertically brushed titanium dial, which offers a fresh and minimalist look, perfectly complementing the circular and vertical brushed titanium case with polished bevels.

The CB01 “Amsterdam Edition” by Ace in repurposed grade 5 titanium

“My passion for titanium was instilled in me by my father in the early 1980s,” said Alon Ben Joseph. Back then, titanium was a novel material in the watch industry, admired not only for its innovation but also for its beautiful, understated grey colour. It is stealthy, almost 50% lighter than steel, and hypoallergenic—qualities that make it an exceptional choice for watchmaking.

Alon Ben Joseph, CEO of ACE Jewelers

Unlike the five regular models of the CB01 TI, which feature coloured titanium dials and sandblasted cases, the “Amsterdam” edition by ACE highlights the naked and raw material for a unique monochrome all metal aesthetic. This approach highlights the purity of the material, creating a watch that is both understated and distinctively sophisticated. The way in which the surfaces of the watch play with the refraction of the light constitutes a truly unique user experience.

The CB01 TI “Amsterdam Edition” is also a tribute to sustainability and the responsible craftsmanship Cedric Bellon has been a pioneering with his brand. Cedric is one of the main voices in the industry for sustainable watchmaking, and this collaboration continues his mission to push the industry forward.

When I first discovered Cedric Bellon’s work as a designer, I was captivated by his philosophy on sustainability and his distinct design language. I even bought the first CB01 for my personal collection. During our first collaboration discussions, my initial request was to make that watch in repurposed titanium. Unfortunately, at that time, Watch Angels couldn’t obtain the right sustainable titanium. Now, we are ecstatic that we could finally bring this concept to life. I am thrilled with the outcome and amazed by how the aesthetics transform with the play of light.

Alon Ben Joseph, CEO of ACE Jewelers

The CB01 TI “Amsterdam Edition” case, dial, and buckle are crafted from 100% repurposed grade 5 titanium, sourced from factory leftovers, which contributes to a sustainability score of 84.44% – more than twice that of a comparable series watch.

The vertically brushed dial features three engraved X’s, as a subtle nod to the city of Amsterdam, where Ace Jewelers is based. The watch features a bi-directional 12-hour bezel for tracking a second time zone and is paired with a handmade sustainable Alcantara strap, providing comfort while maintaining the commitment to sustainable materials. Last but not least, the case back features an ‘Ace Jewelers – Amsterdam’ engraving along with the unique limited edition number (xx/20).

The CB01 “Amsterdam Edition” by Ace in repurposed grade 5 titanium

The watch encases an exclusive and Swiss-made manufacture Dubois Dépraz DD10460 smalls seconds at 12 o’clock movement, which is also repurposed and sourced from unused stock rather than newly manufactured, further reducing the watch’s environmental impact. With a power reserve of 44 hours, the CB01 delivers both performance and conscientious design.

A collector’s piece

With only 20 pieces available worldwide, the CB01 TI “Amsterdam Edition” by ACE is a collector’s piece that embodies a unique blend of craftsmanship, sustainability, and minimalist design. Available exclusively at AceJewelers.com and Watch Angels starting November 26th, 2024.

The CB01 “Amsterdam Edition” by Ace in repurposed grade 5 titanium


Prices and availability

The CB01 TI “Amsterdam Edition” by Ace is priced at EUR 2’450,00 (incl. VAT) and is available starting November 26th, 2024 at AceJewelers.com and Watchangels.ch as well as at the ACE & DIK boutique in Amsterdam.

Specifications

100% Circularly produced
100% Repurposed grade 5 titanium (Ti-6Al-4V) case, dial and buckle
40mm
Repurposed Dubois Dépraz DD14060 automatic movement
Small seconds at 12 o’clock
Dual time zone turning bezel
Sapphire crystal
200m-600ft water-resistant
Sustainable Alcantara® strap
Weight: 61 grams
84.44% Sustainabilty score
100% Swiss made
Limited Edition of 20 pcs

About Cedric Bellon

Cedric Bellon is an advocate of sustainability in watchmaking. Known for his expertise in sustainable design and his commitment to reducing waste, Bellon has brought a new perspective to the luxury watch industry, emphasizing craftsmanship, local production, and responsible sourcing of materials. From a young age, Bellon was fascinated by the natural world, which led him to study geology and ultimately transition to product design. His career in watch design took off after collaborating with major brands like Bell & Ross, TAG Heuer, and Longines. Today, Bellon is a key figure in the sustainable watchmaking movement, pushing for innovative practices that reduce the carbon footprint and promote the use of repurposed materials. His dedication is evident in his use of 100% repurposed titanium and Swiss-made components, designed with minimal environmental impact. Bellon’s approach is not just about crafting beautiful timepieces; it is about rethinking the industry to pave the way for a more sustainable future in luxury watchmaking.
Cedric Bellon Sustainable Tool Watches

About Ace Jewelers

Founded in 1975 and owned by the Ben Joseph family, Ace Jewelers is a premier luxury retailer based in Amsterdam, Netherlands. The company operates both a prestigious brick-and-mortar boutique in the city’s Museum Quarter and a leading international eBoutique. Ace Jewelers proudly serves as an authorized dealer for top-tier brands such as Zenith, Christiaan van der Klaauw, Nomos, and Frederique Constant. The boutique also boasts an impressive collection of certified pre-owned and vintage watches from prestigious names including Rolex, Patek Philippe, and Audemars Piguet. In addition to offering an exceptional selection of fine jewelry and timepieces, Ace Jewelers has earned a reputation for creating exclusive, limited edition collaborations with various brands, each met with critical acclaim. In 2008, the company further cemented its status as an innovative omni-channel retailer with the launch of its eBoutique, AceJewelers.com, allowing customers worldwide to experience the luxury and craftsmanship that define Ace Jewelers.
Acejewelers.com

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