M.F.W Maroc Fashion Week; March 8 to 12, 2023

Marrakech has once again hosted a new edition of the Morocco Fashion Week (MFW).

It is at M Avenue, and more precisely in the cultural space Meyden that the first show of the MFW was held on Friday, March 10.

A full house, an international line-up and designers from all over the world presented their spring-summer 2023 collections. From the wild grace of the Central Asian steppes, translated by Hanum Aidash, to the modest-fashion spirit of Maryam El Himer, from the revisited heritage of Gabarit to the artistic ingenuity of Zineb Hazim. Not forgetting the New York influences of Christophe Guillarmé or the surprising creations of the young talents of the Acadamia Di Moda in Nazareth, the Chardon Savard workshop and the Escom Bel school.

This colourful and material-rich event perfectly reflected the essence of a fashion that defends cultural diversity and promotes the rapprochement of peoples. In another register, the MFW was invited to the Royal Mansour where the big names of the Moroccan fashion sphere gathered, but also, well known names in Lebanon, Palestine and France. Thus, the most beautiful creations of Lamia Lakhsassi dazzled the audience. Elegance and refinement reflect the DNA of Houda Serbouti, while voluptuousness and fluidity bear the name of Salma Lazrak. Greek mythology was rethought by Bernard Jabbour, tailoring was adorned with embroidery by Omri Elayan and Kim Kordza closed the show with an iconic wedding dress.

This new edition of MFW also saw the birth of a new name in the fashion world. Indeed, Donia Shehadeh from Kfar Yasif in Palestine, was awarded the trophy of the best young talent by the jury composed of the famous stylist Said Mahrouf, the editor-in-chief of Myluxurylife.ma, Khadija Dinia, the lifestyle influencer, Fashionmintea, the director of Fashion Channel,

Marzio Nocera and the journalist of L’Officiel Baltic, Angela Donova. At the end of this edition marked by excellence, a fundraising event was held thanks to prestigious donors such as Viviane Westwood, Karim Tassi and paintings by the painter Hamidi was made for the benefit of the Atlas Kinder Association. In addition, a posthumous tribute was paid to Hubert Hansjorg, in order to honour his memory and to continue the work of the Swiss patron, whose aim was to protect abandoned children by creating a real home for them.

About MFW Initiated by the Oriental Fashion Show and presided over by its founder, Hind Joudar, Maroc Fashion Week is a prestigious event that makes Marrakech and Moroccan fashion shine internationally, creating synergies between people and different designers from all over the world. The biannual event has become an unmissable event that is part of the international fashion week agenda.

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