Fashion & Beauty

Barbiecore is taking over, but who is wearing it best?

In recent findings from Pinterest, shoppers are 2.6x more likely to make a fashion purchase inspired by Pinterest compared to other social media platforms – thus suggesting Pinterest is a reliable source for fashion inspiration.

Following the recent success of the highly anticipated release of Barbie and Barbiecore a key 2023 fashion trend, experts at JOOR curious to investigate; which celebrities are the inspiring the most Barbiecore fashion? Taking to Pinterest, they analysed the most pinned celebrity Barbiecore looks to reveal whose are the most popular worldwide.

The top 10 celebrities with the most pinned Barbiecore aesthetic

# Celebrity Number of pins
1 Margot Robbie 477
2 Zendaya 298
3 Ariana Grande 238
4 Gigi Hadid 203
5 Anne Hathaway 171
= 6 Dua Lipa 109
= 6 Lizzo 109
8 Vanessa Hudgens 46
9 Florence Pugh 45
10 Kacey Musgraves 34

JOOR can reveal that Barbie herself; Margot Robbie, takes first place, with 477 pins on Pinterest – crowning Robbie’s Barbiecore aesthetic as the most sought-after.

Not only did Margot’s on-set Barbie wardrobe begin our style envy, but the recent Barbie global press tour has shown Margot pay homage to a number of different iconic Barbie doll looks; from 2015 Pink and Fabulous to the 1985 Day to Night edition. Margot well and truly understood the assignment.

Coming in second is Zendaya, with her Barbiecore aesthetic tallying up 298 pins on Pinterest. There really isn’t anything Zendaya can’t pull off, and less than a year ago, Zendaya had the internet in a frenzy when she channelled the ultimate Barbiecore in head-to-toe Valentino pink.

Following closely behind is our musical pop princess Ariana Grande in third, who racked up 238 pins for her Barbiecore-inspired wardrobe. From street style to onstage to filming a music video, Ariana is not shy to add a touch of Barbiecore to any fit.

In fourth is supermodel Gigi Hadid with 203 pins of her Barbiecore aesthetic. Gigi, who knows what she’s talking about when it comes to fashion, can expertly layer a Barbiecore mastered look in the chicest way, from triple neon pink to a bubblegum-pink cashmere button up.

Taking fifth place is Anne Hathaway, with 171 pins on Pinterest for her Barbiecore style. Anne’s style evolution over the years has seen her sport double denim and graphic tank tops on red carpets in the early 2000s to spotlighting on the pulse trends such as Barbiecore, when she stunned in a hot pink sequin Valentino mini dress just last year.


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