with “Lace Up the City with Inspiration” Campaign, with 18% of Proceeds Benefitting Equality Dream Team
Collection of over 23 Luxury Laces Includes Exotic Skins, Italian Leathers, and African Artisan Printed Cotton Styles
Ahead of New York Fashion Week 2023, designer Christopher Augmon is proud to introduce a new collection of luxury footwear accessories: the CA Lace collection. The collection offers a range of over 23 upscale footwear laces in a vibrant range of hues, exotic materials, and artisan finishes. The designer has conceived of the collection as a fundraising vehicle under a campaign entitled “Lace up the city with inspiration,” with 18 percent of proceeds from each sale benefitting Equality Dream Team, a non-profit foundation on a mission to “educate and provide tools that will help underserved African American Youth develop economic stability.”
The campaign testifies to Christopher Augmon’s brand mission to create fashion that inspires and gives back: “A small change can make a big impact. I designed the CA Lace collection to offer more styling options to footwear enthusiasts, helping people make their most fashionable foot forward while also leveraging these products and this charitable campaign to make strides to empower underserved youth through comprehensive career development,” says Augmon.
The inspired CA Lace designs range includes Mamba python styles in Genesis Pink, Yellow, Orange, Carolina Blue, Black, White; Italian Leather styles in green and grey camouflage; and custom laces in luxury cotton featuring artisan African or tie-dye prints.
“CA Lace was inspired from the idea of my love for luxury sneakers, shoes and boots. I wanted to bring another level of personality, customization, style and fashion to favorite luxury sneakers and boots. These laces were made to make a statement and can elevate the entire look of a shoe,” says Augmon, “whether packing a colorful punch in Genesis Pink, introducing a nuanced layer of texture in mamba python or Italian leather camouflage, or embracing the power of a bold print in luxury cotton.”
The new collection complements and expands the designer’s already extensive offerings, which include fine jewelry, leather handbags, and other soft goods and custom items. The CA lace launch continues the designer’s track record of successfully leveraging his design skills and production savvy to benefit worthy causes. Augman’s previous 18K logo fine jewelry collection was also designed with the intent to uplift youth 18 years and younger in underserved community. Augmon donated 18% of the 18K collection proceeds to numerous non-profit organizations, a strategy he will revisit with CA Lace.
Each CA Lace design exhibits superior craftsmanship, premium stitching, and the highest quality materials, and each features custom brass aglets bearing the CA Logo. Prices vary by style, and the collection ranges from $ 75-$375 USD. Eighteen percent of proceeds from each CA Lace sale will be donated to Equality Dream Team Foundation.
CA Laces celebrates the collection’s launch for a cause with special presale pricing through the end of New York Fashion Week, beginning July 18 and offered through September 13, 2023. Delivery on all custom laces is expected within two to three weeks.
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