BoConcept launches “Nawabari” Collection with BIG – Bjarke Ingels Group
With a shared Danish design tradition and ambition to democratise great design, BoConcept has partnered with global architects BIG – Bjarke Ingels Group – to launch its exclusive “Nawabari” collection.
The collection’s design, led by Partner and Head of BIG Products Jakob Lange, was inspired by the Japanese art form of binding with ropes to forge close bonds. ‘Nawa’ means rope in Japanese, and the term “Nawabari” traditionally translates as stretching rope.
“When starting out with this collection we were looking for a new way of expressing furniture”, says Lange. “We were interested in the forms that are created when a material is bound with rope. The result is these sculptural organic shapes that form the core of this furniture family.”
Transforming shared spaces
Combining BoConcept’s simplicity and elegance with BIG’s future-thinking aesthetic and sense of purpose, Nawabari is designed to bring people together and transform shared spaces.
BIG is always interrogating the intersection between work, life and play, meaning these contemporary pieces are equally as showstopping in a hotel lobby and gallery as they are in a residential home or social workspace.
Nawabari comprises two sofa sizes, an armchair, two coffee tables and two pouffe sizes. The collection can be used individually as standout pieces or grouped together to create a standalone area.
The collection can also be customised to meet the specific needs of each individual project. Nawabari can be upholstered across BoConcept’s fabric offering to beautifully enhance the sensorial design.
A debut at BIG HQ
Proving the collection’s desirability, Ingels has specified Nawabari to feature across several floors of BIG’s flagship new HQ in Nordhavn, the Port of Copenhagen, opening in AW/23. The vast industrial space, symbolic of the city’s design power, was also the setting for the global campaign shoot.
About the partnership
Bjarke Ingels and his team of architects, urbanists and designers address the big questions of the 21st century, shaping the world around us with visionary solutions to reach a better way of living. Remaining true to the essence of Scandinavian design, BoConcept creates timeless designs characterised by their clean lines, functional elegance, and understated beauty. Denmark is a country famed for its design heritage, but with this co-designed collection we are firmly looking to the future.
“BoConcept is known for creating elegant designs that are timeless and look good in any interior space. This collaboration brings a new spirit of informality and fun, characteristic of BIG’s disruptive approach. We are proud to partner with Bjarke and his team for this collection.”
Paula Mc Guinness, Chief Marketing Officer
“BoConcept is an international player that has presence in markets all over the world and has built a team of extremely talented craftsmen and salesmen. Together with our creative forces at BIG, this creates a unique sort of melting pot.”
Jakob Lange, Partner, BIG – Bjarke Ingels Group
The Nawabari collection is currently available in selected BoConcept stores globally, including Paris, Copenhagen, London, Tokyo, San Francisco and Dubai.
BIG – Bjarke Ingels Group is a Copenhagen, New York, London, Barcelona, Shenzhen and Los Angeles-based group of architects, designers, urbanists, landscape professionals, interior and product designers, researchers and inventors. Led by Bjarke Ingels, the studio is currently involved in projects throughout Europe, the Americas, Asia and the Middle East. BIG’s architecture emerges out of a careful analysis of how contemporary life constantly evolves and changes. BIG believes that by hitting the fertile overlap between pragmatic and utopia, architects can find the freedom to change the surface of our planet, to better fit contemporary life forms.
BoConcept has been championing the spirit and principles of Danish design since 1952 and is the world’s most global furniture retailer, with over 340 stores spanning 67 countries on 6 continents. The brand works with award-winning designers to create collections of furniture, accessories and lighting for private homes and business spaces. Under the heading ‘Live Ekstraordinær’, BoConcept is committed to bringing its flexible Interior Design Service and industry-leading customisation to spaces both private and public – without compromising on design vision or aesthetics.
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