Once again, Rolls-Royce demonstrates why it holds the record for producing the most expensive cars on the market. The prestigious firm presented its new and luxurious Boat-Tail model, which was crowned as the most expensive private car in the world. Only one piece was manufactured exclusively for an anonymous client and its price is around 28 million dollars.
In 2017, the celebrated Rolls-Royce Sweptail came to be considered the most expensive car in the world. Now, Rolls Royce unveiled its new Rolls Royce Coachbuild program, to design and manufacture vehicles tailored to each customer’s taste. Historically, coachbuilding had been an integral part of the Rolls-Royce story. In the contemporary Rolls-Royce narrative, it has informed the guiding philosophy of Bespoke. But it is so much more. Rolls-Royce Coachbuild is a return to the very roots of the brand. It represents an opportunity for the select few to participate in the creation of utterly unique and truly personal commissions of future historical significance. Rolls-Royce has carefully listened to its closest clients, each of whom has expressed a desire to deepen their relationship with the brand by creating ambitious, personal statements of true luxury. Rolls-Royce Boat Tail is not a concept created to be retrospectively sold.
The Boat-Tail model is known to have been made at the request of a globally successful couple, who have experience in ordering Rolls Royce cars.
“Boat-Tail is the culmination of collaboration, ambition, effort, and time. It was born out of a desire to celebrate success and create a legacy. In its remarkable accomplishment, Rolls-Royce Boat-Tail forges a pivotal moment in the history of our brand and in the contemporary luxury landscape,” said Torsten Müller-Ötvös, CEO of Rolls-Royce.
Extreme luxury
The bodywork of the Rolls-Royce Boat-Tail is 100% handmade. The exterior of Rolls-Royce Boat-Tail is swathed in a rich and complex tone of the client’s favorite color – blue. The hue, with an overt nautical connotation, is subtle when in shadows but in sunlight, embedded metallic and crystal flakes bring a vibrant and energetic aura to the finish.
The project took four years to develop. A virtual model was digitally mastered to form a frame in which the aluminum sheets are manually forged. While finalizing the designs with clients, the brand’s aluminum chassis, luxurious architecture, was entirely reconfigured to support the generous proportions of the Boat-Tail, a process that took eight months.
The most striking features of this sumptuous vehicle are in the trunk. Opening the trunk (at an angle of 15 degrees, the perfect measure according to the British car experts) unfolds an umbrella and a set of accessories for a stylish picnic.
These include folding chairs, glasses, a pair of bespoke coolers, which hold bottles of Armand de Brignac Champagne, one of the world’s most exclusive beverages. Refrigerators are designed to maintain a temperature of 6°C, the recommended temperature for serving this drink.
In the glove compartment there is a uniquely designed Mont Blanc pen, as well as an interior made to house an exclusive Bovet 1822 watch, which costs millions of euros.
Torsten Müller-Ötvös, concluded, “Boat-Tail is the culmination of collaboration, ambition, endeavor, and time. It was born from a desire to celebrate success and create a lasting legacy. In its remarkable realization, Rolls-Royce Boat-Tail forges a pivotal moment in our marque’s history and in the contemporary luxury landscape.”
For more information please visit: www.rolls-roycemotorcars.com